Proximitia Marketing Inc. announced the release of the newest version of BlueAdServer (verison 2.6.1)  that supports creating and managing “Pull campaigns”.  “Pull campaigns” are the campaigns that mobile users send a “text” to a Bluetooth access point over “Bluetooth” radio signal, and the Bluetooth access point sends back a medial content (picture, audio, video , application, etc.) to the mobile in response to the “text” sent by user.

This functionality has always been embedded with the system and it was available through advanced options of the access server. The recent changes in the BlueAdServer software exposes this feature to the end user through BlueAdServer’s Graphical User Interface (GUI).

Current customers and the licensed resellers of Proximitia Marketing Inc. are highly encouraged to contact the technical department of Proximitia Marketing Inc. by sending an email to support@proximitia.com to receive the instructions of how to get the latest update.

Proximitia is introducing the Release Candidate No.1 of BlueAdServer version 2.5.1 that is capable of managing campaigns in different batches. This feature is useful when the user wants to get more than one remote Bluetooth access points broadcast the same advertising/marketing contents. Users can create an infinite combination of licensed Bluetooth access points, select either or all of them, and have those selected batches broadcast the same marketing content(s). Same approach is applicable when the user wants to remove all contents from one or multiple batches of Bluetooth access points.

If you are the current client of Proximitia and wish to try the batch campaign management system of BlueAdServer or to obtain BlueAdServer 2.5.1. RC1, please feel free to contact our support department at support@proximitia.com.

Road map: BlueAdServer 2.5.1 RC1 is available to current clients to try this new feature. Any stability issues, functionalities and the whole performance of the system will be monitored by reviewing clients’ feedbacks. If there is any issues brought up by clients, those issues will be addressed by Proximitia. During a certain period of time new builds of BlueAdServer containing bug fixes and improvements will be released and announced to customers in this weblog. Proximitia, keeps studying and reviewing the existing features of BlueAdServer to decide which one of them can be introduced to the batch management mechanism.

Effective January 23, 2008, Proximitia Marketing Inc. expanded its business domain to UAE by signing an official agreement with AAT, a local high-tech company in Dubai, United Arab Emirates. To get the business started, Proximitia provided AAT a remarkable number of BlueAdServers to employ them in major retail and commercial places in Dubai to do proximity marketing. All front-end Bluetooth access points are managed and controlled remotely from AAT’s facility using the software associated in the BlueAdServer package over TCP/IP network.

Also, AAT became an exclusive representative in the Middle East area to promote and offer Proximitia’s products and services. All potential customers and buyers in that area are encouraged to contact AAT to get Proximitia’s products and services. The detailed contact information of AAT will be posted online soon.

We have released BlueAdServer version 2.0 to support firewalls and proxy servers. This new version of BlueAdServer is ideal when an end user wants to communicate with more than one Bluetooth access point residing behind of a firewall or proxy server over TCP/IP network with a single IP address.

This new release of software has some remarkable improvements in the speed of both populating the list of Bluetooth access points and communicating with them so that it eliminates GUI flickering and long wait times until all access points become available to manage. Due to the recent modifications, improvements, and introducing a more robust licensing mechanism we decided to discontinue supporting all older versions of BlueAdServer from May 1, 2008.

Therefore we provide a free upgrade to the eligible clients and also upgrade discount to the non-eligible clients to help them to migrate from the older versions of the software to this newest release. BlueAdServer Version 2.0 will be the “base” framework for our future enhancements.

BlueAdServer Version 2.0 has already been shipped to our client in Dubai, United Arab Emirates to help them in managing their marketing campaigns in different Bluetooth hotspots more efficiently.

Proximitia Marketing Inc. has started different advertising programs for the businesses located in Greater Toronto Area during Persian New Year events and ceremonies. One of the most important events is New Year’s Bazaar where people do their New Year’s traditional shoppings. These Bazaars are the most attractive places for businesses like real estate, residential and commercial mortgage brokerages, and stores to offer their services and products to the Bazaar visitors. Usually a Bazaar is full of different banners, ads, and booths paid by the event’s sponsors.

For the first time, Proximitia Marketing Inc. decided to employ BlueAdServer in Premier Ballroom and Convention Center, Richmond Hill, Ontario where the Persian New Year Bazaar is going on from March 15th, 2008 to Monday 17th, 2008 (inclusive). This program has been introduced with the cooperation of “Aria” association that is responsible for arranging this great event.

It is expected a large and remarkable number of people to visit this event during the mentioned day above, and this fact led us to provide a Bluetooth marketing system for businesses and sponsors interested in reaching more eyeballs.

From today, the sales department of Proximitia Marketing Inc. is ready to accept sponsors for this campaign. The campaign’s schedule is as below:

1. March 15, 2008 – From 10:00 AM to 10:00 PM.

2. March 16, 2008 – From 10:00 AM to 10:00 PM.

3. March 17, 2008 – From 12:00 PM to 10:00 PM.

The number of hours to do proximity advertising is limited only to the schedule above. Sponsors can feel free to choose any hours, and any days for their own campaigns. As a side note, we are able to monopolize our advertising system to only one sponsor during the whole event if applied.

Proximitia Marketing Inc. sales department is ready to accept sponsors for this event. So, if you are interested in please feel free to dial (905)918-3080 or write an email to sales@proximitia.com as the space is very limited.

About Persian New year:

Persian New Year starts at the very first day of spring and it is 365 days or 366 days as leap year and it is called “Norooz” in Persian. Persian people believe that the first day of spring is the time when nature wakes up after a long winter to offer “Green”, and all trees are in blossom. To learn more about Persian New Year, please visit Wikipedia by clicking on this link.

Effective today, we decided to discontinue offering 128-bit encryption key Bluetooth access points. This is applicable to both 7-connection and 21-connection that we offer to our customers. We have updated our price table by excluding these products from the list.

Effective today, we have introduced a new promotion on purchasing BlueAdServer bundle. By advising our sales department the promotion code No. 2008011 while communication with us, our customers can enjoy a 5% discount on their orders. This promotion is not applicable for renting our products.

For further information please contact our sales department.

To promote our business, we decided to create another weblog at Blogger. Our main weblog has been hosted on our website space available right here. Proximitia Inc.’s website is available here.

Businesses have been using different marketing methods to promote their products and services for years. These methods are but not limited to printing ads in newspapers, sending mails, flyers, in-store promotions, distributing coupons, billboards, broadcasting on radio and TV, telemarketing, internet and recently mobile networks. In all methods, attracting people’s attention to a product or service is the main goal of all marketing companies, retail stores and service providers to offer and sell the product or service to as many people as possible. Here, we are trying to highlight the key capabilities of our contemporary solutions in marketing.

- Cutting the cost of printing flyers and coupons: The costs of printing flyers and coupons are reduced dramatically when Proximitia’s BlueAdServer does the job for you paperless.

- Easy to modify: Modifying the already-printed flyers or coupons is costly and an additional money needs to be sacrificed to have them re-printed. In addition, sometimes businesses have to post correction notices at their entrances to let their customers know about the mistakes in their ads, flyers, or coupons. This approach is potentially discouraging especially when a customer who ignored the correction notice may create a small confusion and unnecessary argument between the customer and the retail crew.

Since Proximitia’s BlueAdServer broadcasts coupons or flyers as digital contents, the contents can easily be corrected, and reloaded into the device again in case of typo. The cost for this correction is almost zero and customers will always receive the most up-to-dated content.

- Catch right on time, catch right in place: If your store is in a shopping mall, you already know the peak time of the crowd in the mall. Turn the passers by your store or mall visitors to potential buyers of your store by targeting their mobile phones using BlueAdServer. Have the BlueAdServer schedule broadcasting your ads, promotions or coupons during peak hours. Also, direct the mall visitors to your retail store in the mall entrances by pushing your business ongoing promotions to their cell phones.

- Mobile Network Marketing vs BlueAdServer: You cannot target the cell phones of the attendees in a public or private place using mobile network marketing method because there is no way to know the present attendees’ cell phone numbers. Our mobile marketing solution does not need people’s cell phone numbers to deliver marketing contents to them.

- Eliminating the cost of short codes: To be able to send contents over mobile networks like Rogers, Fido, at&t, etc. you will have to lease a short code for your business or find and use a shared one. In both cases, your business has to pay good money to keep the short code working for your business application. In addition, you will have to pay for every single sent text message or content. Using Proximitia’s BlueAdServer, the requirement for employing short codes is eliminated as the whole system works independently from any mobile networks.

- No imposed charges: When a recipient receives a text message or media content from mobile networks, he or she may be charged for the received content. Using Proximitia’s BlueAdServer, recipients will not be charged for the received contents.

- Permission-based system: The marketing contents are delivered over secured connections to people’s mobile phones by their permission. Upon receiving an ad, the mobile owner can easily opt-in or reject the pushed contents.

- Rapid deployment and portability: Proximitia’s BlueAdServer’s front end can easily be loaded with different digital contents so that each content is scheduled independently from the other ones to broadcast. The loaded BlueAdServer can easily be ported to another place to have it broadcast contents within the new proximity.

- Effectiveness and easy-to-react: Proximitia’s BlueAdServer eliminates all additional efforts in terms of using coupons, promotions, or flyers. Imagine the coupons or flyers emailed to people must be printed out and presented to the retail business. Lacking a printer at home needs some extra efforts to have the coupon or promotion printed so that people may ignore the email. BlueAdServer sends the coupon or promotion directly to customers’ cell phones and the customer can present it easily to the store crew without having to print it. Also the content is registered in the memory of customer’s cell phone for future views.