Proximitia Marketing Inc. announced the release of the newest version of BlueAdServer (verison 2.6.1)  that supports creating and managing “Pull campaigns”.  “Pull campaigns” are the campaigns that mobile users send a “text” to a Bluetooth access point over “Bluetooth” radio signal, and the Bluetooth access point sends back a medial content (picture, audio, video , application, etc.) to the mobile in response to the “text” sent by user.

This functionality has always been embedded with the system and it was available through advanced options of the access server. The recent changes in the BlueAdServer software exposes this feature to the end user through BlueAdServer’s Graphical User Interface (GUI).

Current customers and the licensed resellers of Proximitia Marketing Inc. are highly encouraged to contact the technical department of Proximitia Marketing Inc. by sending an email to support@proximitia.com to receive the instructions of how to get the latest update.